Pay-on-ResultPPC, withoutthe smoke.
We build PPC systems engineered for real business outcomes — clean tracking, smart structure, earned automation.Not vanity metrics. Not black-box experimentation.
- Experience
- 20+ yrs
- Model
- 90-day PoC
- Focus
- Outcomes
Qualified leads
284
+38% vs prior
Cost / acquisition
£42
-21% vs prior
ROAS
6.4×
+1.9× vs prior
Qualified leads · last 12 weeks
Tracking health
GA4 · GTM · CRM all reconciled
Phase
Day 64 of 90 · Optimise & stabilise
Trusted by founder-led businesses across the UK, EU and US
Modern PPC has become a black box. Small businesses pay the price.
Platforms increasingly push automation that needs clean inputs to work. Most accounts don't have them — so performance becomes noise.
Black-box automation
AI-heavy campaign types optimise toward whatever data you feed them — including the wrong data.
Lost granular control
Match types, audiences and placements have collapsed. Without strategy, that means lost intent.
Vanity over outcomes
Reports full of impressions and CTRs that never translate into real business results.
A performance system, not a campaign.
Archirupt is built around four non-negotiables. Together they turn PPC from an expense into a measurable growth engine.
Data integrity
GA4, GTM, CRM and call data reconciled before a single pound is spent.
Intent-led structure
Campaigns built around real buyer intent — not platform defaults.
Earned automation
AI bidding only when the data justifies it. Until then, we drive.
Customer-centred reporting
Dashboards that speak business outcomes, not platform jargon.
Connected services. One commercial outcome.
PPC management
Google Ads, search, Performance Max, shopping. Built around intent and ROI.
Tracking & analytics
GA4, GTM, conversion actions, call tracking and CRM integration — done properly.
Landing pages & CRO
Message-matched landing pages and funnels engineered to convert paid traffic.
Performance reporting
Clear monthly dashboards focused on revenue, leads and CPA — not vanity.
Built for businesses that want outcomes, not noise.
Real accounts. Real numbers. Real accountability.
"Archirupt fixed tracking we'd been told was 'fine' for three years. Inside 60 days our cost per qualified lead dropped 41%."
"Honest, surgical, and commercially minded. They told us when to spend more and — more importantly — when to stop."
−41%
Cost per qualified lead
B2B services, 60 days
6.4×
Return on ad spend
Ecommerce, Q2 vs Q1
+38%
Booked sales calls
Founder-led SaaS, 90 days
Account-level thinking
Structure that survives platform changes.
Tracking-first
No optimisation without reconciled data.
Outcome-linked
Commercial alignment after proof.
Ready to see if Pay-on-Result PPC fits your business?
Book a free viability call. We'll review your account, tracking, and offer — and tell you honestly whether a performance-linked engagement is realistic.